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In 2017, 76% of this audience told us that companies and brands should play a more important role in improving their quality of life and wellbeing, while 60% think that brands should play the role of life coach, by offering better solutions to everyday problems with key emotional benefits. More than half (57%) of all content provided by brands is not meaningful to the over-55s.
As part of Havas Group Media’s Meaningful Brands study, we’ve been analysing the relationship between 79,000 silver surfers and 1500 brands, across 33 markets and 15 industries for the past eight years.Hopefully you will all have fun meeting singles and try out this online dating thing... The topic should crop up very naturally in the process of getting to know each other over a period of time and i dont mean months and months........ You won't get an answer to your question here, because not all 55 year old women have the same wants and needs.Remember that we are the largest free online dating service, so you will never have to pay a dime to meet your soulmate. Many women do not complete the "Needs Test" in their profiles. I am nervous and confused about sexuality in older women and I would like some help. Engage her mind and everything else will follow IF it's meant to be Unfortunately you will run up against a lot of people who conflate these two things. But I am looking for guidance into the wants and needs of women over 55 years old. You're just going to have to bite the bullet and get to know people individually. My guess ( again this is just my stab in the dark here) is that an older woman, around the age bracket you discuss, will probably be concerned with- How healthy a man is around your age ( stated at 62)- How financially secure you are ( or not) and that status of your available health insurance- How good you look to them/How capable you are potentially for sex- How close to them you are located geographically I would say practically, most women around your age bracket would be concerned if they dated an older man, and in a couple of years, were in a situation where his health deteriorated and they felt compelled to take care of him ( It's not as simple as getting up and leaving.Something to consider is that - Lots of women in your age bracket, like you, did not grow up in the Internet era or a timeline when PCs were common and affordable for personal use.While there are many elderly folk who have become adept with the times and technology, there are many who are not.