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Strategic pluralism is a theory that focuses on how environmental factors influence mating strategies.
On the other hand, when people live within environments that encompass little stress and threats to the viability of offspring, the need for serious and committed relations is lowered, and therefore promiscuity and infidelity are more common.
According to The New York Times, the most consistent data on infidelity comes from the University of Chicago's General Social Survey (GSS).
Interviews with people in non-monogamous relationships since 1972 by the GSS have shown that approximately 12% of men and 7% of women admit to having had an extramarital relationship.
It is more common for men compared to women to engage in extradyadic relationships.
The National Health and Social Life Survey found that 4% of married men, 16% of cohabiting men, and 37% of dating men engaged in acts of sexual infidelity compared to 1% of married women, 8% of cohabiting women, and 17% of women in dating relationships.