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They all post photos with pets, on boats, with a drink, disguising their flaws and looking as hot as possible.
The stigma once attached to online dating has gone.
New services are popping up that specifically cater to this older market, such as Stitch, an app founded by Australian Andrew Dowling that targets those over 60.
"I think earlier on there was an idea of it as a hook-up-type site, but I think everybody sees it as not just a grubby site specifically for sexual liaisons.
Now, it's a little bit edgy but still credible in terms of meeting someone on it,." he says.
READ MORE: * Confessions of a 40-something Tinder user * 16 modern-day dating terms to know * Halal speed dating is 'the anti-Tinder' * Modern-day relationship rules to ignore * The ups and downs of mid-life dating "We have a small group of early stage adopters in New Zealand already, and we'd love to see more." Last month, 60-year-old Auckland teacher Jan Habgood made headlines around the world when her daughters set up a website to help her search for a partner.
Named The Sea (as in, "plenty of fish in…"), the site was designed and written by her 27-year-old daughter Hannah, and looks more modern and vibrant than dating websites.